3319 Marche
A much more grand vision for Dry Clean, which comes later on this page.
Marco tapped me once again to help develop a graphic identity for his new storefront in the Grand Lake area of Oakland. I fed into the distinctive architectural elements of the store to create an identity that goes across multiple mediums, and distinguishes itself as something fresh and refined.
The store speaks to Marco and Tai's interest while keeping reverence for the town they grew up in. I wanted to embolden that.
Prior to opening.
Ideas 1
Ideas 2
We began to settle in on more gentle and calm forms, more representative of what you see in the store's architecture, and also for ease of use when going across multiple mediums.
We played around with a variety of tonal colorways to decide what would syncopate the best with the space.
Further explorations, ideation.
Finalized.
We decided on a greyscale colorway and flush text placement for ease of use in future tags, bags, etc, and for the signage we intended on doing. More economic for prints, and stark on top of any colored projects they want to do. Our previous ideation was useful for future projects ideas as well.
Multi-layered, Poly-Wood signage.
(Thank you Pemex).
< Embroidered Baggage
Business Cards >
Grand Opening & Store Imagery
DRY CLEAN
Marco Verdin, a confidente in regards to fashion, recently opened his own store in downtown Oakland in an effort to bring more fashion language to the Bay Area.
Currently poised as a vintage and secondhand store for en vogue clothing, the store plans to grow by stocking Japanese designers to bring more of their influence to the Bay Area, and expose more people to Marco's nuanced fashion tastes/knowledge.
Below I have thumbnails, my own photos of the store, and the final logo I designed.
FINAL:
ACRONYM x KATAMARI DAMACY (FOR FUN)
Acronym, a design agency and fashion brand based out of Berlin has been shaping the way we view fashion and function in the same sentence since 2002.
Katamari Damacy, a Playstation 2 game that came out in 2002, is the definition of absurdism and satisfying game mechanics. The game's stylings could be associated with many games that are very popular on a multitude of app stores.
In a burst of nostalgia and current interest, I conjoined two loves into a fun art style, having my image of a Katamari character, wearing Acronym! More art follows:
KEOOB (Keeping an Eye On Our Bay)
Keeping an Eye On Our Bay was a part of a multistaged project that I completed
throughout my final semester at
San Jose State.
The premise of the project was to create a fully fleshed out visual identity for a hypothetical exposition that would take place at one of a few different museums we could choose from.
I've revisited the project in the last couple of weeks tightening the screws on things I think needed improvement, and making the project more cohesive as a whole.
Above I have an animation.
Below I have art assets.
FOREST AND FRIENDS
FOREST AND FRIENDS is a collage of footagery and photo taken in the woods of Nicene Marks, a state park a stones throw away from my house.
Simply trying to encapsulate a mood and give life to what was on my SD card, I made this video as an ode to the forest that has been a refuge for me during days of quarantine. All of the work shown has been in the last 6 months. (March 2020 - September 2020)
The woods have been a fantastic way to maintain social interaction in a safe way, and a great means of recess to get out of
my domicile.
The accompaniment is "Neutral"
by Hakushi Hasegawa.
Please watch on "Full Screen"
for full quality/immersion.